Shake Shack Vies for Gen Z by Entering Gaming World
Shake Shack opened a new restaurant location—in the virtual world of The Sims 4.
Shake Shack opened a new restaurant location—in the virtual world of The Sims 4.
The burger chain's Global Next Gen model "unlocks opportunities at the intersection of innovative design and technology."
Unit growth is picking up across the burger chain's system.
While the chicken sandwich may have grabbed headlines in recent years, the burger remains a quick-service staple that isn’t going anywhere.