With over 85 years of history, it’s no secret Steak ‘n Shake is a classic American brand. America’s original premium burger and shake restaurant is seeking multi-unit franchise operators with vision, passion, and an unwavering desire to expand the brand’s footprint while continuing the tradition of serving the freshest and tastiest steakburgers and milkshakes.
The undeniable history and ongoing evolution bring a new modern twist to the brand customers know and love. Steak ‘n Shake is launching its refreshed brand and keeping traditional menu staples affordable while paying employees more. At the same time, the brand is continuing to see strong unit-level economics, positioning for a period of growth.
“Steak ‘n Shake became a household name based on our high-quality meat and unique steakburger offerings back in 1934. Since then, the brand has become one of the most recognized and loyal brands in the restaurant business,” says Gregg Koffler, vice president of franchise development at Steak ‘n Shake. “We’ve invested in a new, freestanding prototype with a refreshed design that pays tribute to our brand’s history while also providing a modern experience for our guests. In addition, we’ve rolled out a streamlined mobile app and self-serve kiosks to improve our customer experience. These items, coupled with one of the country’s most craveable menus, are ideal for the franchise owner looking to bring a fresh take on this legacy brand to markets across the country.”
On its path of radical transformation, Steak ‘n Shake’s new freestanding prototype design offers a dining area that seats more than 65 customers and features a quick-service drive thru. As the fast-casual market is adapting to new consumer habits caused by the pandemic, Steak ‘n Shake prioritized accessibility and options for all guests.
Additionally, Steak ‘n Shake invested in innovation by adding kiosks to the dining rooms, giving customers the options to use the mobile app, tap into the self-service technology in-store, or opt for the quick-service drive thru. Integrating this self-service kiosk technology allows dining rooms to turn into “walk throughs,” making ordering food even more seamless for guests. Locations have noted improved economics nearly as robust as the chain’s drive thrus.
Cost-saving decisions such as these technology investments allow Steak ‘n Shake to provide higher wages to employees. Productivity gains through self-service enable teams to attract and retain the best employees, increasing the quality of service at all locations and overall customer satisfaction.
With these updates, Steak ‘n Shake is harnessing the brand’s legacy and strong financial performance as differentiators in a crowded fast-casual market and helping franchisees achieve the American dream.
To learn more about franchising with Steak ‘n Shake, visit info.steaknshakefranchise.com.
